9 Mobile Backend as a Service (MBaaS) Platforms in 2024

By AppsDevPro | Thursday, January 4th, 2024


As the demand for mobile applications continues to grow, mobile backend as a service platform is becoming increasingly important for developers. But why should developers look for MBaaS platforms and what platforms they should watch out for in 2024? Here is a complete blog guide to consider.

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Mobile Backend as a Service platform has become a central concern of businesses who are looking forward to developing a mobile application. But why MBaaS platforms are important for mobile apps?

Let’s make it simple to understand!

Have you ever used any mobile app like Netflix, Amazon, Snapchat, Facebook, Uber, or more?

Of course, in this digital era, with over 6.3 billion smartphone users across the world using an average of 30 apps in a month, surely you must have accessed any mobile app. 

So what exactly makes you go over and over again on that app?

Probably its interface, smooth functionality, features, or fast processing!

Now, what makes these apps work flawlessly? Definitely, it’s a powerful backend server which mobile apps to work seamlessly and ensure excellent user experience. 

With the prediction that mobile apps will generate 953 billion US dollars in revenue in 2023, businesses from all across the globe are anticipating mobile app development. But if you are thinking that you need to hire a mobile app developer in India to kick-start your project that might be mistaken.

No matter how brilliant an app idea you have, or how beautiful an interface you have chosen for the app – to make your application work smoothly, you need a mobile backend as a server (MBaaS).

In the ever-changing world of mobile app development, one of the most important pieces of technology to pay attention to is Mobile Backend as a Service (MBaaS). This relatively new concept has taken the app development world by storm and is quickly becoming a go-to choice for developers. 

With the rise of MBaaS, there are now more options than ever when it comes to finding the right platform for your project. In this blog post, we will take a look at 12 of the top MBaaS platforms to watch in 2023.

What is Mobile Backend as a Service (MBaas) Platform?

Mobile Backend as a Service (MBaas) Platform is a cloud-based platform that provides mobile app developers with the tools and infrastructure to develop, test, deploy, and manage mobile applications without any hassle. 

MBaaS platforms come with the complete package that makes your app run smoothly. It offers services such as authentication, cloud storage, databases, analytics, push notifications, and more, allowing developers to focus on their core app functionality rather than developing the backend. So when you hire app developers in India, you can cut down the expense of developing a mobile application and pick out the best mobile Backend as a Service platform.

The most common features offered by MBaas platforms include user management, push notifications, analytics, cloud storage, databases, hosting, content delivery networks (CDN), and data synchronization across multiple devices.

Many MBaas platforms provide a suite of mobile development tools such as SDKs and APIs that help developers quickly build high-quality applications. These development tools also reduce the amount of time it takes to develop a mobile app, allowing developers to focus on the user experience instead of worrying about the backend code.

By using MBaas platforms, developers can save time, money, and resources by reducing or eliminating the need to hire specialized backend developers. This makes it easier for developers to rapidly prototype ideas and launch apps at a fraction of the cost.

But the central question is why MBaaS platforms are increasingly becoming popular among developers, businesses, and tech startups.

Why Do MBaaS Platforms Gaining Popularity In Mobile App Development Industry?

The way the mobile app industry is rapidly evolving and welcoming the latest trends every year, it’s time for businesses to look for smarter and better solutions to stay competitive. Now to meet the ever-growing need of developing a mobile application, developers are increasingly looking for ways to speed up the development process and reduce costs.

One popular solution that is gaining traction among developers is Mobile Backend as a Service (MBaaS) platforms. MBaaS platforms provide ready-made solutions that enable developers to create, deploy, and maintain mobile applications quickly and efficiently.

According to the survey reports, the market for Mobile Backend as a service would be driven by 60% of mobile app development projects by 2025.

By 2026, the market of mobile backend as a service platform is expected to reach by $7.2 billion, expanding at a CAGR of 22.9% from 2021 to 2026

This surge in popularity is driven by the fact that MBaaS platforms make it easier to build and manage mobile apps, while also providing a secure environment for data storage and application logic.

Features of Mobile Backend as a Service Platform:

mbaas platform benefits

Image Source: multiqos.com

Here are the few features of Mobile Backend Services that make it popular:

Here are a few features of why Mobile Backend Services are gaining the hype and what exactly makes them popular in the field of app development:

  • Features of Mobile Backend as a Service Platforms include scalability, high performance, data storage, real-time synchronization, automatic updates, analytics and reporting, push notifications, and integration with third-party services. 
  • MBaaS Platforms can be used for the development of mobile applications for any platform including iOS, Android, Windows Phone, and more. 
  • MBaaS platforms provide developers with an easy and cost-effective way to build and manage mobile applications without having to worry about setting up their own back-end infrastructure.
  • In short, MBaaS Platforms make it easier for developers to build apps quickly and cost-effectively.

Though these features are enough to understand why there is an urgent need for MBaaS, the central question is how will you pick the right Mobile Backend as a Service.

How To Pick The Right Mobile Backend as a Service (MBaaS) Platform in 2023?

Choosing the right Mobile Backend as a Service (MBaaS) platform for your application in 2023 can be a daunting task. There are a lot of options available, and each one has different features, capabilities, and pricing models. No matter whether you hire an android app developer in India or iOS programmer, to make your app run flawlessly, make the right choice of mobile backend as a service (MBaaS) platform.

To help you choose the right MBaaS platform in 2023, we’ve put together some tips:

1. Consider Your Business Requirements

Before selecting an MBaaS platform, take the time to review your current and future business requirements. Here are the few questions that you need to evaluate these questions:

  • What type of applications do you need to build? 
  • What features do you need to include? 
  • What types of databases will you use? 
  • What level of scalability do you need? 

Answering these questions will help you determine which MBaaS platform is best for you.

2. Analyze the Pricing Models

Different MBaaS platforms offer different pricing models, so it’s important to carefully analyze them. Before you get started, look at the cost of usage, and consider whether or not it makes sense for your budget. In addition, look at how much support and maintenance each platform offers, and if they offer any discounts or promotions.

3. Examine the Features

mbaas platforms

Image Source: thecustomizewindows.com

Each MBaaS platform offers a different set of features, so make sure to read through them carefully. Look at the APIs, databases, authentication services, analytics, and other features that each platform provides, and determine which ones are most important for your application.

4. Research Platform Reputation

Finally, do some research on the platform’s reputation. Look up customer reviews and ask other developers which platforms they’ve used and recommended. Also, check out forums and other online resources to get an idea of what other developers think about the different platforms.

With so many options available, taking the time to research each platform thoroughly is essential for making an informed decision that works for your business. Therefore, before you get straight into the process of hiring Indian app developers, you can follow these tips to narrow down the best Mobile Backend as a Service (MBaaS) platforms for your app in 2023. 

Top 9 Mobile Backend as a Service (MBaaS) Platforms To Watch Out for in 2023

Now you know the expert tips to closely evaluate the mobile backend as a service provider. However, to help you access the growing MBaaS market, here we have a list of top mobile backend as a service platform that you need to watch out for in 2023;

1. AWS Amplify (Amazon Web Services)

AWS Amplify is a powerful mobile backend as a service (MBaaS) platform from Amazon Web Services. It provides an end-to-end solution for developers to create, deploy, and manage their mobile applications. With its many features, developers can rapidly build and deploy sophisticated mobile applications in minutes. 

That’s not all! Here are the market statistics of AWS Amplify that you need to know before you get straight into the market to hire app developers in India.

• As of 2021, there are over 500,000 applications running on AWS Amplify. 

• AWS Amplify has seen an average of 400% increase in usage over the last year. 

• AWS Amplify is being used by over 17,000 companies worldwide. 

• Over 70% of mobile developers are using AWS Amplify for their backend development needs. 

While these stats are enough to trust that why Mobile backend as a service is demanding in the mobile app development industry, but still here are the few features that make them trending…

Feature Highlights of AWS Amplify

AWS Amplify provides a range of features to help developers build powerful and efficient mobile applications. These include: 

• Cloud Storage: AWS Amplify’s cloud storage feature allows developers to store data securely in the cloud, with the option to access it from any device. This provides a secure backup and storage solution for developers.

• Analytics: AWS Amplify offers powerful analytics tools to help developers measure and monitor user engagement and user behavior. This helps developers make informed decisions about their applications.

• Authentication: AWS Amplify provides authentication support to help developers easily and securely authenticate users. This makes it easy for developers to integrate social media logins, such as Facebook, Google, and Amazon, into their apps.

• Push Notifications: AWS Amplify supports push notifications to help developers engage users with relevant and timely messages.

These are the key highlights of AWS Amplify that make it stand out from the crowd.

2. Google Firebase

Google Firebase is a comprehensive mobile and web application development platform that provides a suite of tools and services to help developers create better applications. 

Firebase allows developers to quickly and easily create, maintain, and grow their applications with powerful features such as real-time database synchronization, user authentication, analytics, cloud storage, cloud messaging, remote config, and more.

Firebase is also deeply integrated with the Google Cloud Platform, making it easy to use other Google Cloud services.

According to the survey report, there are 2931 companies that are using Firebase for their tech stacks, including Instacart, Glovo, Twitch, Accenture, and more.

According to Statista, the mobile backend as a service (MBaaS) market is expected to grow from $6 billion in 2020 to $20 billion by 2023, with Google Firebase being one of the leading MBaaS platforms.

Google Firebase offers a variety of services and tools that can be used to develop and maintain a mobile or web application.

Firebase provides a real-time database for storing and synchronizing data across multiple devices, user authentication for secure access to data, analytics for understanding user behavior, cloud storage for storing large amounts of data, cloud messaging for sending push notifications to users, remote config for changing the behavior of an app without deploying a new version, and more.

Firebase also offers features such as A/B testing and dynamic links, which allow developers to optimize their applications for a better user experience.

Overall, Google Firebase is an excellent choice for developers who are looking for an easy-to-use platform that can help them build powerful applications quickly and efficiently. With its wide range of features and integration with Google Cloud Platform, Firebase is one of the leading MBaaS platforms available today.

3. Kinvey

Kinvey is a cloud-based mobile backend as a service (MBaaS) platform that provides powerful APIs and SDKs for quickly building scalable mobile and web apps. 

It has a wide range of features, including authentication, push notifications, data synchronization, analytics, and user engagement tools. It also provides an in-built API gateway and API management tools, making it easier to develop and manage APIs. 

With its cloud-native microservices architecture, Kinvey ensures secure and reliable performance in production environments.

Here are some of the features offered by Kinvey: 

If you are wondering how Kinvey is the best MBaaS, then here are some of the features of Kinvey that you need to know: 

Authentication: Kinvey’s authentication framework lets you create custom user accounts with secure login credentials.

Push Notifications: You can easily send push notifications to your users with customizable content and rich media attachments.

Data Synchronization: Kinvey provides a real-time data synchronization service that makes sure your app data is always up to date.

Analytics: It offers comprehensive analytics tools to track the usage and performance of your apps.

User Engagement: Kinvey provides powerful user engagement features like user segmentation, automated email campaigns, and more.

API Gateway and Management: Kinvey offers an in-built API gateway and API management tools to make it easier to create and manage APIs.

Cloud-Native Microservices Architecture: Its cloud-native microservices architecture ensures secure and reliable performance in production environments.

All in all, no matter how complex your app structure is, it can offer a strong backend server to make it run without any hurdles. 

4. Appcelerator

Appcelerator is another leading provider of mobile backend as a service (MBaaS) platforms. It enables developers to build, test, deploy, and manage their mobile apps quickly and easily. Appcelerator’s cloud-based platform offers an end-to-end solution for developing and managing mobile applications, from the front-end UI to the back-end API.

mbaas platform benefits 1

Image Source: research.gigaom.com

With Appcelerator, developers can rapidly develop native mobile applications and deliver them to users on any device, regardless of operating system or hardware. Make sure you hire mobile app developers in India that can help you make out the best of this mobile backend service provider.

Appcelerator’s MBaaS platform is powered by an enterprise-grade server infrastructure and includes an intuitive drag-and-drop user interface for designing and developing mobile applications. 

This makes it easy for developers to quickly create custom mobile applications without needing to write code. Appcelerator also provides a wide range of services and tools for marketing, testing, and analytics, giving developers the ability to monitor user activity and optimize their applications for maximum engagement.

The best part about Appcelerator is, it also offers an open-source mobile development framework that supports a range of platforms, including iOS, Android, Windows Phone, and BlackBerry OS. 

5. FeedHenry

While counting on the best Mobile Backend as a Service (MBaaS) platforms that provide a range of services for developing, deploying, and managing mobile applications then FeedHenry is the name that you can’t forget. 

This platform offers the ability to create and deploy secure apps quickly. It also provides enterprise-level features such as scalability, analytics, and user management. 

To successfully access the features of FeedHenry, you can hire software developers in India. They can take advantage of pre-built solutions, including user authentication, push notifications, and data storage. 

Additionally, FeedHenry makes it easy to integrate with existing cloud platforms, such as AWS and Microsoft Azure. For users looking for a comprehensive MBaaS platform, FeedHenry provides a variety of features for app development and deployment.

6. Kony MBaaS

Kony Mobile Backend as a Service (MBaaS) is an end-to-end platform for building and deploying enterprise-grade mobile applications. It provides a comprehensive suite of services to simplify the development, deployment, and management of mobile apps. Kony MBaaS leverages the power of the cloud to provide scalability and real-time access to data from any device or system.

Kony MBaaS is designed to deliver an improved developer experience and simplified integration with other systems. It includes features such as a unified API platform, cloud integration and data connectors for connecting to multiple databases, identity management, authentication, and authorization support, push notifications, and analytics.

Why You Should Kony MBaas?

Kony MBaaS provides comprehensive security for all mobile applications that are built on it, with features such as data encryption, access control, authentication, and authorization. It also offers a variety of development frameworks and tools, making it easier for developers to build feature-rich apps quickly. 

Kony MBaaS can be a great choice for companies that need a comprehensive platform for developing and deploying enterprise-grade mobile applications in 2023.

7. Back4App

Back4App is a cloud-based platform for mobile app development. It provides an integrated environment for creating and managing mobile applications, with features such as user authentication, analytics, data storage, and push notifications. Back4App makes it easy to deploy and manage apps on both iOS and Android devices.

With Back4App, you can create a fully functioning mobile app in minutes without any coding or design experience. You can use the platform’s drag-and-drop interface to design your app’s layout, add content, and make it look professional. You can also add custom functions such as user authentication, analytics, and push notifications. 

Back4App also provides a comprehensive set of tools to help you deploy and manage your app on both iOS and Android. So you can consider hiring dedicated android app developers in India that help you track user behavior, monitor user engagement, and analyze user data. In addition, Back4App offers support for managing your app’s security and privacy settings. 

Overall, Back4App is an ideal platform for anyone who wants to quickly build and manage a mobile application without spending too much time or money. The platform is easy to use, provides a comprehensive set of features, and allows you to create a fully functioning app in minutes.

8. AnyPresence

AnyPresence is a mobile backend as a service (MBaaS) platform that allows developers to quickly and easily create, manage, and deploy powerful mobile, web, and IoT applications. It provides an integrated suite of tools, libraries, and APIs to help developers create high-quality apps for all platforms. AnyPresence also supports cloud-native architectures such as Serverless, Containers, and Microservices.

AnyPresence offers an extensible library of SDKs for major development platforms including iOS, Android, JavaScript, Xamarin, React Native, and more. The SDKs support an array of features such as identity management, push notifications, analytics, and storage. AnyPresence also provides a range of services to help accelerate app development such as customization, integration, migration, and support.

AnyPresence’s visual designer and drag-and-drop development tools make it easy to customize the user interface and build native apps without needing to write code. Additionally, its open-source integration system makes it easy to connect apps with backend systems such as databases, messaging systems, and enterprise systems.

Overall, AnyPresence is a great MBaaS platform for developers looking for a comprehensive suite of tools to help create powerful and secure mobile applications quickly and easily.

9. CloudMine

CloudMine is a mobile backend as a service (MBaaS) platform that provides developers with a secure and feature-rich backend for building and deploying enterprise mobile applications. CloudMine offers a variety of cloud services that allow developers to quickly and securely build, deploy, and manage applications.

CloudMine provides features like easy data storage and integration, custom user authentication and authorization, secure messaging, and automated backups. CloudMine also offers powerful analytics, user segmentation, and push notifications. Developers can use the CloudMine platform to develop apps for both Android and iOS devices.

CloudMine has a pay-as-you-go pricing model, and developers can take advantage of free tier services. CloudMine also offers support for third-party services like Heroku, AWS, Azure, and Google Cloud Platform. The platform is reliable, fast, and highly scalable, making it ideal for businesses looking to rapidly deploy their mobile applications.

Conclusion: How Does AppsDevPro Can Help you Get Started With the MBaaS Platform?

With the ever-growing popularity of mobile applications, more and more developers are turning to Mobile Backend as a Service (MBaaS) platforms to power their applications. Choosing the right platform is not an easy task, but with the help of AppsDevPro, you can get started with the MBaaS platform of your choice quickly and easily.

At AppsDevPro, you can hire an app developers in India, that help you create an app and make it run on your chosen MBaaS platform, providing guidance and advice to make sure that everything is set up correctly.

Our team of experts has extensive experience in setting up and managing MBaaS platforms, allowing us to provide comprehensive support throughout the process. We also provide a wide range of tools and resources designed to help developers make the most out of their MBaaS platform, so you can be confident that you will be getting the best possible experience.

So if you’re looking to get started with a Mobile Backend as a Service platform, why not give AppsDevPro a try? Our team of experts can help you set up and manage your MBaaS platform quickly and efficiently, ensuring that you can start leveraging the benefits of an MBaaS platform as soon as possible. 

Contact us today and let’s get started!


What Is The Best Mobile Backend as a Service Provider?

Choosing the best Mobile Backend as a Service (MBaaS) provider can be a daunting task. With so many options on the market, it can be difficult to determine which one is right for your project. It’s important to consider factors such as scalability, security, performance, cost, and support 
when making this decision. 

When selecting an MBaaS provider, you want to ensure that they have a reliable service that is up and running 24/7 with a strong uptime percentage. It’s also important to make sure that their service offers a high level of security with features like two-factor authentication and end-to-end encryption. 

Additionally, you want to ensure that their platform is scalable and can easily scale up or down depending on your needs. Finally, you need to consider cost, support, and integrations to determine if the MBaaS provider is the right fit for your project. 

Overall, the best MBaaS provider for your project will depend on your individual needs. The 12 platforms listed above are all excellent options for any mobile application project. Ultimately, the decision should come down to what specific features and services your application needs in order to succeed.

What Is The Difference Between BaaS and MBaas?

The difference between BaaS (Backend as a Service) and MBaaS (Mobile Backend as a Service) is that BaaS provides services to develop web-based applications while MBaaS provides services specifically for mobile applications. 

BaaS typically includes components such as authentication, cloud storage, databases, analytics, push notifications, messaging, and more. MBaaS is similar but adds features like geo-location and device detection specific to mobile applications. 

BaaS enables developers to quickly create backend services for web-based applications without needing to build and manage the infrastructure for these services. 

MBaaS does the same, but additionally enables developers to include mobile-specific features in their applications such as GPS, proximity monitoring, and more. In essence, MBaaS streamlines the development process of mobile applications, eliminating the need to create backend services from scratch.

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