iOS App Vs Android App: Which Is Best For Startups in 2023?

By AppsDevPro | Sunday, November 27th, 2022


iOS app vs Android App – wondering which platform you should choose to launch your first-ever business website? If yes, then consider this detailed comparison between iOS vs Android app development to make an informed decision.

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iOS app Vs Android app, which will be the best for small businesses? This is one of the most commonly asked questions by startups. 

If you’re thinking about developing your own mobile app to help your business, you’re not alone. According to the survey report, more than 90% of today’s businesses are either currently developing apps or planning to do so in the near future. 

But what does this mean for startups? Are iOS apps more beneficial for startups than Android apps? Should you develop one app across all major platforms?

With the extensive usage of smartphones, the mobile app development industry has taken a steep shift in the industry and is expected to make more than $6 billion in revenue in 2025. So whether it be an entrepreneur or a tech startup, everyone needs to be a part of this thriving industry. 


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Whether you’re developing an iOS app or an Android app, keeping up with the latest technology can be very important in creating the best mobile app experience possible for your customers and clients. 

That’s where the question arises iOS Vs Android- which is the best for your business?

At this point in the article, I’ll help you get the answer to a question that is on the minds of all entrepreneurs who are just beginning in the app world. The question is which app platform to develop on iOS app Vs Android app?

To have a clear picture of app development iOS and Android solutions. 

Let’s begin by analyzing the fundamentals of both the smartphone and app market – the number of users, downloads, revenue, and how often people come back to the apps.

Using the graphs and comparing the statistics will show how the different stores are doing at the same time so that you can make better decisions for your business.

Before you we dig into the detailed comparison of iOS app Vs Android app, let’s get into the key highlights of the blogs.

1. Market Comparison Between iOS App and Android App

  • iOS App Vs Android App: Global Market Share
  • Android Vs iPhone App: App Revenue
  • iOS App Vs Android App: User Retention

2. Technical Comparison Between iOS App and Android App – Which Platform Should Startups Go With As Their First Choice?

  • iOS App Vs Android App: Programming Language
  • iOS App Vs Android App: Complexity of Development Process
  • iOS App Vs Android App: Flexibility With Features
  • iOS App Vs Android App: Development Cost
  • iOS App Vs Android App: App Security
  • iOS App Vs Android App: Maintenance and Updates

3. Android Vs iOS: Which Platform Startups Should Choose First?

4. Conclusion: iOS App Vs Android App: Who Is The Winner?

5. FAQs

 Let’s get started with the details of each point for better understanding.

Market Comparison Between iOS App and Android App

The iOS App and Android App markets have tremendously outgrown in recent years. However, the Android App market is still much larger than the iOS App Market. But that’s not enough to make a decision.

So before hiring a software developer in India, it is important for startups to keep this in mind when deciding whether or not to develop an iOS or Android app. In addition, to understand iOS vs Android: Which is Best for Your Business, let’s evaluate the market statistics about Android Vs iOS. 

1.1.  iOS App Vs Android App: Global Market Share

According to Statista, the number of smartphone users has surpassed 6 billion and is forecasted to further grow by a hundred million in the next few years. And iOS and Android are the two major app stores capturing 90% of this industry. 

So, when choosing between iPhone and Android, the market share factor is based on the total number of users on each platform. Despite the obvious – Android development has a greater market share than iOS development – let’s shed some more light on it. 

The number of Android devices is 10X greater than the number of Apple flagship devices, so users are by default inclined to develop apps for Android instead of iOS. You don’t have to trust our words. Here are the statistics representing the truth of the app market. 

As a result of this difference in market share, Android is a better choice for Startups that are concerned with visibility above all else.

1.2. Android App Vs iOS App: App Revenue

When it comes to Android app Vs iOS app for startups, revenue is one of the biggest deciding factors. For a startup looking to enter the mobile domain for the first time, deciding on a platform on the basis of revenue potential is almost mandatory.

According to the Statista Report, consumer spending on in-app purchases, monthly/yearly subscriptions, and premium apps makes the gross app revenue in the Google Play store amount approx $10.4 billion whereas the Apple app store generated $21.2 billion in 2022. 


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Despite having over time positioned itself as the platform that businesses rely on to generate revenue, the Google Play stores catching up with their monetized apps. When hiring Indian Android App developers to kickstart your project, make sure that they develop an app with both free-to-use and premium features. Android apps may be used by the larger user segments but only a partial ratio of users will be using the premium app version. 

On the other hand, Apple users are more willing to pay for apps, therefore despite having a lower market share, the Apple App store generates more revenue.

1.3. iOS App Vs Android App: User Retention

The success of the app is majorly dependent on the fact that how users are taking your app. Are they happy with the installation and use it regularly or uninstalling the app?

A good user retention number is very important for startups that are deciding between Android Vs iOS.

So, in order to assess whether your app is performing well and is liked by users worldwide, you need to look at how it is performing. By hiring app developers in India, you can design an app with excellent UI/UX design that ultimately minimizes the ratio of uninstallation. 

However, the reason for the high uninstall rate of mobile apps varies depending on the kind of experience you are able to provide.

Despite different causes for the app uninstall rate, when we compare iOS to Android, it turn s out Android users are more loyal and less forgiving. So when startups think of a successful design and development of their mobile app, they need to think carefully about these problems.

In a nutshell: Following a brief comparison of the market scenarios for both platforms, let’s turn our attention to the question that every startup seeking to create a mobile presence is asking – Android vs Apple development. To gain more confidence in the context of making the right decision, let’s pour into the technical comparison of Android App vs iOS App.

Technical Comparison Between iOS App and Android App – Which Platform Should Startups Go With As Their First Choice?

The two most popular smartphone OSs in the world are Android and iOS. Android is the dominant player in terms of market share, while iOS is more popular amongst users in North America. Other than this difference, there are many technical points that need to be discussed. It helps startups or small businesses to understand whether they should go for iOS or Android app development.

Let’s get started!

2.1. iOS App Vs Android App: Programming Language

Some of the most important differences between the two relate to technology. Starting with the programming language, you can hire an iOS app developer in India who typically uses Swift/Objective-C, while Android developers more frequently use Java or Kotlin.

Both have their advantages. Objective-C is generally easier to learn because it’s more similar to other programming languages (e.g., C, C++). However, it lacks the ability to create dynamically linked libraries (DLLs), which Java can do. For this reason, many developers prefer Java for new apps. The downside is that it takes longer to learn how to use Java because of its complexity compared with Objective-C.

2.2. iOS App Vs Android App: Complexity of Development Process

The complexity of the development process for iOS and Android apps varies greatly. Android apps tend to be more complicated because they need to be built in Java, while iOS apps can be built in Objective-C or Swift. 

There’s also a lot more fragmentation on the Android platform, with many different device manufacturers, models and screen sizes. That means that developers have to build their apps so they work across as many different devices as possible. If they don’t do this then the user experience will suffer.

 On Apple’s iOS platform you only need to build your app once, which is much easier and less complex than having to build it for every different model and size of the device on Android’s platform.

A potential downside is that Apple has less market share than Android.

2.3. iOS App Vs Android App: Flexibility With Features

With the growing popularity of smartphones and tablets, it’s important for startups to think about which system will work best for them. And today, apps are all about features and functionalities. A user always strives to install an app integrated with much more advanced features which translates into a seamless user experience.

Since Android is an open-source platform, it offers access to a variety of features. So when you hire mobile app developers in India for Android app development, you will have a better opportunity to create a feature-rich application. This means that developers can customize the interface to suit their needs, as well as take advantage of many different functions that Android has to offer.

On the other hand, there is not much flexibility when it comes to features in iOS. While it may not have as many features as Android does, Apple’s closed platform offers more flexibility with how things can be set up in order to provide an optimal experience.

2.4. iOS App Vs Android App: Development Cost

Whether you are a startup or an entrepreneur, the app development cost is always a pressing concern for businesses.

So another major difference between iOS and Android is the development cost!

While there is no standard cost of app development as different businesses have different requirements and app development company has different price models.

Still, if it comes to comparing the average cost of iOS app development, it ranges from $15,000 to $20,000. On the other hand, the average Android app development cost is about $10,000+. This is because the demand for Android App Developers outstrips that of iOS developers.


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Rest the app development cost can be greatly fluctuated depending upon your specific requirements. Also, it depends on the decision of hiring app developers in India with specific skills and knowledge. The more complex an application is and the more customization you need, the more experienced developer you will be required and the higher the price will be.

Both have their advantages and disadvantages and it can be difficult to determine which one will work best for your business needs at this time.

2.5. iOS App Vs Android App: App Security

In contrast to the App Store, posting an app to Google Play is less secure. A malware-ridden app is more likely to be downloaded from Google Play. App Store moderation ensures the safety and security of your app.

Considering Android is open-source, there are many devices, components, and software fragments to consider because of the lack of standardization.

You are limited to a few standardized devices and operating systems when developing for Apple’s closed ecosystem.

Apple App Store has stricter rules, quality expectations, and a longer review process, so apps may take longer to be approved. Your app may even be rejected if it doesn’t meet Apple’s standards.

A Google approval can take as little as a day, but an Apple approval can take as long as several days. Both platforms have their own quirks and standards, so you need some time to learn how to comply with them.

As a whole, Apple sets a higher standard for safety than Android. In terms of approval time, Google is more efficient than Apple.

2.6. iOS App Vs Android App: Maintenance and Updates

Developing an Android app may require you to invest more time into making sure your app is compatible with the platform, as well as reducing the risk of bugs and crashes for users running an older operating system.

According to one study, 50% of Android phone users are running an OS that is 2 years old or older.

Compared to Android users, Apple users are more likely to update their OS.

In a nutshell, with this technical comparison, now you what is the difference between iOS and android. But when it comes to iOS vs Android: Which is Best for Your Business? Which platform you should choose first to launch your business app?

Android Vs iOS: Which Platform Startups Should Choose First?

Well, the choice of platform to release your first app is depending upon your specific requirements. So to make it clear here is a quick infographic comparison between iOS vs Android app development.

ios vd android

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In addition, here are the quick points that you need to evaluate while deciding whether to choose Android or iOS at first.

  • Where the audience resides, their lifestyles, the features they are interested in, and how much time you want to dedicate to building an app will determine whether it is best to build an Android app or an iOS app first. The iOS platform may be the best option if you need to build a minimum viable product quickly and cheaply.
  • If you want to build an e-commerce app or make money from your app, look at iOS.
  • It’s best to choose Android if you’re targeting global or emerging markets, especially in Asia and Latin America, or if your app has features that Apple doesn’t support.

These are the major things that you need to know about iOS and Android app development. Since developing an app involves a huge budget and effort, it is worth hiring mobile app developers in India who better understand your needs. They can guide you through which technologies and operating platforms best fit your needs.

Conclusion: iOS App Vs Android App: Who Is The Winner?

This is an age-old question with no definitive answer. There are many factors to consider when choosing which operating system to develop. You can easily choose the one by hiring mobile app developers in India and building an app keeping in mind who your target audience is, what your budget is, and how much time you want or need to invest in development. 

The iPhone has a larger market share than Android devices, so it might be better to go that route if you know your target audience has iPhones. If not, then maybe Android would be more appropriate for you.

If you are still confused about where to go and how to get started with an app, then AppsDevPro can be your trusted app development partner. Our app developers with the industry’s best experience and skills can help you create a business-centric app. For more details, you can drop a query here!


Why Should You Choose Android App Development?

Developing an Android app is a great way to reach the growing number of Android users. Android has the largest market share in the world, and that’s only increasing. And for new startups, it can be difficult to get iOS users because Apple has so many restrictions on its app store. 

But with Google Play being so open, it makes it much easier for apps from any developer to be available for download. Furthermore, there are more than 2 billion active monthly Android devices which mean there’s plenty of room for you to grow your business with an Android App.

Why Should You Choose iOS App Development?

An iOS App Development is easier and more streamlined. There are fewer steps to get an iOS App approved than Android Apps. With the right development company, you can create an iOS App in weeks, as opposed to months or years with Android Apps. 

The general consensus among developers is that iOS Apps provide better performance than Android Apps. If your target market consists of iPhone users, it’s much easier to maintain and update your iOS App than it would be for an Android App.

What Is The Average Cost To Hire Android App Developers?

The development cost of an Android app is typically less than that of an iOS app because the Android platform has more developers and it’s easier to find one. The average hourly cost to hire Android developers may start at $15 to $25+. The hourly cost of the developers are vary greatly depending upon the complexity of the app. 

How Much Does It Cost to Hire Dedicated Mobile App Developers In India?

Developing a mobile app is becoming increasingly popular with startups, but it can be difficult to understand the cost associated with hiring dedicated mobile app developers. The answer will depend on many factors including your budget, the features you need in your app and how fast you want the development process to go.


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