Augmented Reality can meet a broad spec- trum of goals linked to the promotion of value in the editorial domain. Therefore the project was targeted to meet the following goals.
Although going forward with the development of Augmented Reality ap-
plication seems to have a huge potential into the market, there wer
e some factors which might have slowed down process of AR app
development. Some of the factors:
What emerged from our analysis is that AR provides significant added value, both on the cultural and on the commercial levels, to paper-based publishing products, without the need to completely replace them.
Augmented reality advertising campaigns have immense potential to drive huge revenues and sales. Augmented print media provides additional information in a more engaging way.
Impactful advertising of products using cutting-edge technology provides enriched user experience and ascends the perceived value of brands & products.
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